The digital age is moving at arguably a faster rate than ever before with new technology gaining pace but there are widespread challenges to digital adoption for companies across the supply chain.
A lot of money and time is being spent on the latest software or tools but how much is the technology really being utilised to the benefit of the business?
Understanding digital adoption is a great starting point but what does it actually mean?
The answer is simple, it refers to the state where a company’s digital tools and assets are being leveraged and used to their maximum benefit.
Digital adoption is how well employees within an organisation can use a certain piece of technology or digital tool, whether that is social media, a CRM platform for the sales team, or an online payment platform.
Reaching the goal of achieving it, means users can gain the maximum value of a particular digital tool that they utilise using its full range of features with ease and efficiency.
Digital adoption can also be looked at from the customer’s perspective, as in some cases an organization might want to get their customers to better learn how to use digital tools.
Smooth adoption of the latest technologies is extremely important for any business, as it will allow a company to get a return on investment (ROI) on digital assets. Showing that implementation of the technology is bringing tangible benefits and economic results to the business helps to justify the investment made.
Many businesses globally, are working towards digital transformation but still face a wealth of challenges before they can say they have reached true digital adoption.
One of the challenges of getting investments made in digital products and tools is proving the ROI, as it is often not clear and measurable compared to other investments made.
On a more general employee level, challenges of digital adoption include having too complicated software and using too much new technology every day.
Another major challenge is ensuring adequate and comprehensive training is provided, as when any company gets a new digital tool, to fully leverage the benefits so employees enjoy using it and it helps them be more productive; they must be fully trained by professionals.
In terms of customers, the challenges are in educating, and showing them how they can fully leverage a tool or app; catching their attention and making them aware of a product and in having the right support network to meet their queries and questions.
One challenge that many companies inevitably face, especially legacy businesses, is a resistance to change as some employees simply believe that the old way of doing things is better and more productive and don’t have the patience or drive to learn a new technology or digital tool.
Digital adoption is the future and adapting to new technology and leveraging the widespread benefits is vital and something that every organization needs to do effectively on their digital transformation journey.